Denise de la Cruz Toronto, Ontario @ denise.delacruz@gmail.com @ http://www.denisedelacruz.ca/ Objective: ....................................................................... An employment position in web content management or production where technical and creative skills will improve on-line presence and support strategic communications objectives. Education ....................................................................... 2006-2007: New Media Design, Ontario College Graduate Certificate (with Honours) CENTENNIAL COLLEGE: CENTRE FOR CREATIVE COMMUNICATIONS (TORONTO, ONTARIO) - received Best Production Award (2007 Integrated Media Student Awards) 2007: E-Learning: How to Build a Web-Based Course UNIVERSITY OF TORONTO: SCHOOL OF CONTINUING STUDIES (TORONTO, ONTARIO) 2002-2006: Semiotics and Communication Theory, Honours Bachelor of Arts UNIVERSITY OF TORONTO (TORONTO, ONTARIO) - double minor: Book & Media Studies and Writing & Rhetoric Summary of Qualifications ....................................................................... - Creative and detail-oriented with experience in web design and development - Competent in information architecture for usability, accessibility, and findability - Excellent organizational, interpersonal, and communication skills - Focused in fast-paced environments while meeting high standards and deadlines - Willing to investigate and learn new skills and technologies to support client needs Computer Skills ....................................................................... PLATFORMS Windows and Macintosh GRAPHICS DESIGN Adobe Photoshop WEB PROGRAMMING XHTML, CSS, JavaScript, MySQL, PHP CONTENT MANAGEMENT Drupal, WordPress, CushyCMS MACROMEDIA SUITE Dreamweaver, Flash, Fireworks MICROSOFT OFFICE SUITE Word, Powerpoint, Excel, Publisher, Project FINAL CUT STUDIO Final Cut Pro, DVD Studio Pro, Soundtrack Pro FILE TRANSFER command-line FTP, Fetch, WS_FTP Work Experience ....................................................................... 2008-2009: Communications Officer (Web) SUNNYBROOK RESEARCH INSTITUTE: SUNNYBROOK HEALTH SCIENCES CENTRE (TORONTO, ONTARIO) - managed the production and editing of on-line content (text and images) for the redesign and relaunch of the Sunnybrook Research Institute web site - collaborated with internal clients for the development of relevant content for all on-line channels - planned, designed and implemented various on-line projects - maintained quality and currency of internal and external web sites - researched, produced and edited copy for publications and the web - analyzed and improved usability design and accessibility, including search engine optimization - ensured that all on-line communications adhere to brand identity standards - generated on-line work spaces for scientists and research groups - monitored, analyzed and presented web log statistics - established and achieved targeted goals based on web log statistics findings - URL: http://www.sunnybrook.ca/research 2007-2008: Web Developer/Designer CANADIAN MENTAL HEALTH ASSOCIATION, ONTARIO (TORONTO, ONTARIO) - conducted usability analysis for CMHA Ontario's website - involved in content creation, web and graphic design, and web development - participated in planning and web development for on-line projects - URL: http://www.ontario.cmha.ca 2007: Junior Web Designer (freelance) LOERCHNER.COM (TORONTO, ONTARIO) - designed banner advertisements and web page layouts - created and optimized images for use on the web - revised HTML, CSS, and MySQL code to ensure data accuracy and platform compatibility 2007: New Media Intern TVONTARIO: INTERACTIVE & DIGITAL MEDIA DEPARTMENT (TORONTO, ONTARIO) - conducted usability and accessibility analyses for TVO's microsites including TVOParents and Saturday Night at the Movies - designed electronic newsletter and blog layout for TVOParents - URLs: http://www.tvoparents.com and http://www.tvo.org/snam 2007: New Media Design Exhibit Coordinator CENTENNIAL COLLEGE: CENTRE FOR CREATIVE COMMUNICATIONS (TORONTO, ONTARIO) - collected and organized student work for display at the Integrated Media Festival - produced a Flash interface to display 35 projects - URL: http://www.duhkneez.com/imf 2007: TV Research Volunteer CANWEST INTERACTIVE (TORONTO, ONTARIO) - researched the day's TV highlights - provided brief descriptions of scenes to be captured for What You Missed - URL: http://video.canada.com 2007: On-line Volunteer JAZZ FM: THE CANADIAN JAZZ ARCHIVE (TORONTO, ONTARIO) - prepared images for digital archiving (cropping, sharpening, editing) - catalogued song listings and artist line-ups for digital concerts - classified images and concerts for file organization and search engine optimization - URL: http://www.canadianjazzarchive.org 2004-2007: Contributing Editor SERVICE CANADA: ONTARIO REGION COMMUNICATIONS (TORONTO, ONTARIO) - re-designed the layout of the department's electronic magazine e-Zine (intranet) - researched and produced stories for on-line publication - proofread and formatted articles for spelling, punctuation, grammar, and readability on the web - maintained site quality through updates and re-designs to improve performance and usability - managed the proper arrangement and cataloguing of the department's media library - completed related duties as needed, including creative projects and administrative tasks 2003: Media Monitoring Assistant ONTARIO MINISTRY OF HEALTH AND LONG-TERM CARE (TORONTO, ONTARIO) - monitored health-related news articles in every major newspaper in Ontario (on-line and print) for the Communications and Information Branch - ensured the accurate and timely preparation, production, and delivery of news packages - gathered required approvals and documentations to prepare responses for petitions - maintained the on-line news page (intranet) Interests ....................................................................... Creative writing, e-learning, digital photography, social media, community events. References ....................................................................... Available upon request.